•  Googlebots (spiders) crawl the Web searching for Web Pages

•  A computer program extracts every word on the Web Pages & creates a database of words linked back to the pages*

•  Results ranked by Importance (using PageRank™ among other factors)

•  Higher rank given to pages with search terms near each other and in the same order

[*Notes: All words converted to lower case.  More weight is given to words in larger fonts, in titles, in section headings or in links]

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